Who we are
We are enablers of makers. RARE artists, ideas and origins. Cultivated artistry.
RAREculture grew out of a passion for pairing real artists and craftspeople with ideators and visionaries. From fine handicrafts to highly technical endeavors, our curatorial expertise and in-house design team produce specifically tailored works. We are advisers, curators, designers, matchmakers and problem solvers, and we span the globe seeking untapped creativity with a passion.
Susan Kroll spent years as a senior Creative Executive in the fashion industry. She developed a keen interest in untapped artists by way of her travels. What began as a career deviation of chronicling her global finds resulted in a master tome: the germination of RAREculture.
Elle Lachow left her communications career in the financial sector to nurture her creative spirit. Elle joined RAREculture to spearhead business development and marketing, while exercising her creative chops.
Both are passionate about holistic healing and mindfulness, which influence their business approach.